Stages of a Marketing Campaign

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Results You'll Love

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SOSTAC is a simple and effective marketing plan used to set out objectives to create and execute successful marketing campaigns.

 

It was devised in the 1990s by Paul R Smith and has since also been adopted as a business plan.  It has proved so successful that it was voted one of the top three plans by the Chartered Institute of Marketing.

 

SOSTAC is an acronym for the six stages used in the plan, each step is strategically interconnected with every stage.

 

SOSTAC is used to communicate the company’s values and set out how the campaign will be run, set achievable objectives, budgets and time frames.

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